HAPPY BIRTHDAY POLO.COM!
EVEN IF YOU ARE NOT A FAN OF RALPH....STOP WHATEVER YOU ARE DOING AND WATCH THESE VIDEOS. Trust me, you will enjoy it.
In celebration of Polo.com's 10 year anniversary, the NYC and the London Ralph Lauren flagships held identical 4-dimensional installations on the facades of the buildings. This is the first time 4-D technology has been used in this capacity and probably the first time most people has been exposed to this technology (I was lucky enough to have been exposed to 4-D this past summer when I went to the Taiwan pavillion's 4D sphere theatre at the SHANGHAI WORLD EXPO 2010. I WAS BLOWN AWAY!). The videos below can not begin to describe how amazing it truly is!
THESE ARE MUST WATCH!
Behind the Scenes:
Source: RALPH LAUREN