Another video leak from H&M about the collabo... WWD reports that it may be LANVIN!!!! I DIE 100x OVER. Have I ever mentioned how much I love LANVIN, Alber and Lucas?! The video above really does sound like Alber Elbaz...but the person in the video is definitely NOT him. The video below is rumored to be Lucas Ossendrijver but I can't imagine him wearing that! H&M is playing some crazy voodoo mind tricks!

From WWD:

On Tuesday, H&M launched a viral video campaign on its Web site and YouTube to build curiosity about its annual holiday designer tie-up. A series of black-and-white videos features stereotypical fashion designer types: a man in a skinny dark suit; a woman in an outlandish blouse and chunky jewelry. By midday Tuesday, H&M’s Facebook page was peppered with guesses — Bottega Veneta’s Tomas Maier and New York society dresser Carolina Herrera among them — posted by Web users.

The video ends with the date Sept. 9 — presumably when H&M will unveil details of its latest collaboration, which have ignited retail pandemonium annually since the retailer first partnered with Karl Lagerfeld in 2004. Other designers to have collaborated with H&M include Rei Kawakubo of Comme des Garçons, Stella McCartney, Roberto Cavalli and Sonia Rykiel. A project with Lanvin would be a coup for H&M, given Lanvin’s status as one of the fastest-growing designer firms in Europe, and Elbaz’s drawing power as a fashion personality.

I was first tipped off by this by NITROLICIOUS last night on twitter....and it's now all over the blogsphere.....I guess we have to wait till September 9th to find out!

Source: Hypebeast & WWD

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