Tom Ford hates you (internet) for ruining everything exciting & the idea of luxury! Kidding...or Am I?

looks from the show

Hi Guys...sorry for the lack of posts the last couple of days.... work is extremely crazy and something new and amazing is happening soon....CAN'T WAIT! But in the meantime, I really wanted to share this article with you.

In regards to the tight media coverage and no photo rule for the Spring 2011 Tom Ford relaunch into womenswear, Tom Ford wants you to know that he hates you fashion bloggers, the internet, fashion editors, and fast fashion people!!!!!! Just kidding! But he does express his distaste for the new fashion model of today.

From the mouth of Tom Ford himself to WWD:

This fashion immediacy thing — yes, if you can order the clothes immediately, if you can see them and press a button and they can be shipped to your house, I get fashion immediacy.…I don’t get the need for this immediacy. In fact, I think it’s bad.

The way the system works now, you see the clothes, within an hour or so they’re online, the world sees them. They don’t get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They’re in every magazine. The customer is bored with those clothes by the time they get to the store. They’re overexposed, you’re tired of them, they’ve lost their freshness, you see somebody wearing it and you say, “Oh, that’s that jacket that was in blah, blah, blah, blah, blah.” Or [a] customer doesn’t want to wear that jacket that was in blah, blah, blah, blah, blah. In addition, all of the fast-fashion companies that do a great job, by the way, knock everything off. So it’s everywhere all over the streets in three months and by the time you get it to the store, what’s the point?

I’m holding everything back, controlling all the photography. I’m sure there were some leaks last night from people shooting with cell phones. I wish that that hadn’t happened. I don’t know if it did — I’m sure it did. I’m holding the photography back. I’m holding all the clothes back. The clothes are not going out to magazines before January issues. The clothes are not going to celebrities before December. The images are not being released online until December, when they’ll go online on my Web site.


You CAN'T have luxury without exclusivity.

There is no longer any excitement when the clothes actually come out anymore. You do get the initial excitement watching the runway show, but when the pieces actually hits the stores, you have seen it already a million times on the web, editorials, videos, etc. Also with the Fast Fashion model the way it is right now, the designer clothes shown on the runway will be knocked off a million times before it even hits the designer's own stores. Good for the consumer, but so bad for us who work in design.

Source: NY Mag

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