Are you obsessed with the right things?

The Breast Cancer Foundation of Singapore asks us....Are you obsessed with the right things? Their new campaign makes us do a double take! Illustrator Andy Yang Soo and photographer Allan Ng suggest whether a pimple, bad hair day, big butt, etc even matter when there are much more pressing matters at hand....like Breast Cancer!
Caring IS fashionable. Get into it.

For more information: The Breast Cancer Foundation of Singapore