Avante Garde designer Gareth Pugh spoke to BoF founder Imran Amed in Florence, Italy at Pitti Immagine about fashions films vs. fashion shows. Gareth Pugh stated "I’m not saying that I’m never going to do a fashion show again. I’m not saying fashion film is the future. It’s just an idea…and it’s nice to have the option to do both.” It's definitely nice to have options.
Pugh projected his F/W 2011 collection film at Pitti on the ceiling of a 14th century church and it was received with critical acclaim. To see the film and my coverage of it, click here.