New York based Indie brand Juma Fall / Winter 2011 Collection video is titled KALEIDOSCOPE. The collection from Juma actually is considered to be unisex, doing away with the conventional separation of the mens/womens line. Androgyny is definitely a trend as many designers are showing unisex collections. Also, the use of this "KALEIDOSCOPE" effect is trending...as seen by Gareth Pugh's F/W 2011 presentation video as well as Lady Gaga's latest video, BORN THIS WAY.
"For their unisex collection, the brother and sister team Alia & Jamil JUMA, traveled to India, Tibet, Thailand, and Shenzhen to research local tapestry work and wildlife. They infused those elements into their prints which making them more dark and moody by distorting them and adding gradients of color including midnight blue, burnt corals, olive, tangerine, nude and black. The line uses directional silhouettes and styling incorporating printed dresses, blazers and tops mixed with silky knits to layer with. The video reflects the mood of their new collection."
The print based results from Juma are very interesting. What do you think?
Source: PUSH IT