Diesel, throughout the years, have come up with some pretty ingenious campaigns. This is definitely no exception. To follow up on their BE STUPID campaign, they've released this amazingly funny and brilliant shoe campaign for Fall/Winter 2010. Under the guise of an instructional video, Diesel shows you how to kick ass (literally)! I love the campaign slogan..... NOT MADE FOR RUNNING. (Great for kicking asses). That's definitely for sure!
Below, find the video:
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