New York based, Isaora is a "snowboard-inspired advance sportswear" brand. Their Fall / Winter 2010 look books is high fashion+high tech+high function!
From their website:
"Based in New York City, ISAORA proves that technical performance and high style need not be mutually exclusive. We live where the forces of nature meet the forces of fashion.
While forever obsessed with snowboarding and drawn to snow, inspired by adventure, and awed by nature, we are dedicated to stomping a new path in advanced sportswear. We promise premium performance, supreme protection and perfect fit.
An advance sportswear brand, ISAORA draws its inspiration from forward-thinking design, progressive tailoring and a mix of athletic lifestyle influences to seamlessly delivery cutting-edge cool and relaxed sophistication.
Isaora clothes are manufactured using only the most advanced fabrics, innovative layering technologies and state-of-the-art construction. Japanese-made TorayFabrics, Primaloft One insulation, Schoeller Nanosphere and Phase Change Materials, YKK Excella , Aquaguard , and RiRi AQUAzip zipper as standard features throughout the collection.
Global citizens, we live for the edges-the cleanest lines, the most innovative fabrics, the most challenging ride. We're independent adventure-seekers, equally at home on concrete or snow, constantly on the move, forward-looking and mercurial. At once youthful and sophisticated, taking equal delight in both journey and destination.
Whether you confront the elements on snow-covered peaks or a driving rainstorm in the urban jungle of everyday city life. ISAORA provides style, performance, and protection wherever your adventure takes you."
More images below:
Check out the whole F/W 2010 lookbook.