Dunhill Presents: Min Kyu Choi "The Flat Plug"

It's always interesting to hear people talk about design. Here, Dunhill featured industrial designer Min Kyu Choi and his design of "the flat plug". I love that he talks about design as function...which has always been a personal design philosophy of mine. I hate to see a design that's all about added details that serves no purpose or reason. DECORATIONS = no good... especially in menswear.

Form follows function and so does good design.

From Dunhill:

"Designer Min Kyu Choi is a billionaire in waiting.

Discover his award winning redesign of the UK three pin plug - the first since its post World War Two creation. A solution so simple and so elegant that it is set to displace every plug that came before it."

Enjoy the video.

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