Not going to lie, I'm pretty excited about the ODIN (NYC) At Target collaboration. I'm a huge fan of Odin NYC and it's a must hit locale for me everytime I'm in New York. I love the urban chic aesthetic cultivated by Eddy Chai and Paul Biradi in their very finely curated shop and always manages to be inspired and have a lot less money after a visit.
The collection drops in selected Target locations on September 9th (which makes me a bit sad since I may be traveling in Asia again for work....sigh) I might have to send some people in for me....'cause I know this should blow out pretty quickly.
Check out the short film below with Chai and Biradi talking about the collab and looks below: