Benjamin Eidem stars in H&M Spring 2012 Menswear lookbook. Shot by Kacper Kasprzyk, the looks take inspiration from a playful and colorful nautical theme. A modern wardrobe for the modern man, H&M shows us once again that style can be found at any price point (quality...we'll see). Flame and orange take center stage with bright blue and yellow as highlights...a very cheerful and optimistic collection for a day out at sea or coffee/errands. One knit piece stands out to me as a must get - the crossover cable v-neck sweater. Can't wait!
More looks below: