Why Water Less™ Jeans - Interview with Levi's® Designer Video

Levi's Water Less™jeans is a pretty revolutionary concept.  Traditionally, getting a great pair of denim right is a combination of dry and wet processes, often using up a lot of water in the process.  In using resin and an Ozone washer, Levi's has found a way to reduce the amount of water used in the process (from 42 Liters per jean to just 1.5L!).

Levi's Designer Carl Chiara tells us the process behind the concept.  Lots to learn here, especially if you don't have access to a wash house/denim specialist.  Enjoy the video.

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