There's just something that resonates so well with me with Levi's. I don't know what it is exactly, but a certain quality ties me to them. The newly released Levi's "Legacy" campaign video is no exception. I am obsessed.
The video features heritage workers interspersed with urbanites while The Laughing Heart, a poem by Charles Bukowski is read in the background. Go forth and watch the video...It's worth it.
Update: The video did not intend to imitate or reference the London Riots....just a matter of horrible timing and coincidence.
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