Levi's Legacy Campaign Video

There's just something that resonates so well with me with Levi's.  I don't know what it is exactly, but a certain quality ties me to them.  The newly released Levi's "Legacy" campaign video is no exception.  I am obsessed.

The video features heritage workers interspersed with urbanites while The Laughing Heart, a poem by Charles Bukowski is read in the background.  Go forth and watch the video...It's worth it.

Update:  The video did not intend to imitate or reference the London Riots....just a matter of horrible timing and coincidence.

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