8.15.2011

Denim & Supply : Ralph Lauren's Newest Line Intro + Video


Denim & Supply is the name of Ralph Lauren's newest line.  Rooted in Ralph's authentic American heritage, the line offers a new approach to denim and sportswear - capturing the weather character of found vintage pieces and effortless styling them with an eclectic individualistic spirit.  The 1st collection is broken down to three parts: Into the Wild, The Lodge, and the Wharf.  With a retail range of $39.50 - $298, the pieces are available now.  From what we can see, it has a lot of promise.  There are definitely pieces that I need for this fall/winter season.

Below, find the video for the launch:

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