Camo River Spring / Summer 2012 Menswear Lookbook

Italian luxe label Camo River spring/summer 2012 menswear lookbook is rugged and wearable.  Cultivated looks that are at the same time natural, the outfits are effortless and very Italian.  I never knew the woods can look so good.

From the website:

This collection is inspired by the river “Cervo”.
It runs across the valley, into the Biellese area.
The river, just as human life, has a winding and articulated way.
It has its birth, in this case, from the lake “Lago della Vecchia”, then it goes through small villages and cities ending its course by jumping into the sea.
The flow, as a simbol of life.
For us the river “Cervo” is as important as any other river , torrent, or stream.

More looks below:

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