For the new "Louis Vuitton Voyages" exhibition at the National Museum of China in Beijing, Louis Vuitton released the above animated video. I will have to say that it is incredibly cute...loving that porter guy! And definitely a smart move for Louis Vuitton, since the #1 luxury spender in 2010 was the ASIAN (Chinese) male.
From the release:
The "Louis Vuitton - Voyages" exhibition retraces the crowning moments in the history of the Maison, since 1854 - the date when it was established - has beautifully paired form with function, creating travel items that bear witness to the French lifestyle.
The exhibition opened on May 31st and will run through August 30th, 2011. Wishing I was in Beijing this summer!