Levi's Workwear by Filson Fall 2011 Collection

Levi's uncovers its partnership with Filson for a Fall 2011 collection that I'm obsessed with.  Made from tried and tested quality rugged fabrics and using high-end skills and methods, the pieces are perfect for the modern man's closet.  I want every piece!

Looks below.  Levi's workwear by Filson is now available at both Filson and Levi's store and online.

Why Water Less™ Jeans - Interview with Levi's® Designer Video

Levi's Water Less™jeans is a pretty revolutionary concept.  Traditionally, getting a great pair of denim right is a combination of dry and wet processes, often using up a lot of water in the process.  In using resin and an Ozone washer, Levi's has found a way to reduce the amount of water used in the process (from 42 Liters per jean to just 1.5L!).

Levi's Designer Carl Chiara tells us the process behind the concept.  Lots to learn here, especially if you don't have access to a wash house/denim specialist.  Enjoy the video.

Levi's Legacy Campaign Video

There's just something that resonates so well with me with Levi's.  I don't know what it is exactly, but a certain quality ties me to them.  The newly released Levi's "Legacy" campaign video is no exception.  I am obsessed.

The video features heritage workers interspersed with urbanites while The Laughing Heart, a poem by Charles Bukowski is read in the background.  Go forth and watch the video...It's worth it.

Update:  The video did not intend to imitate or reference the London Riots....just a matter of horrible timing and coincidence.

Levi's Made & Crafted Fall / Winter 2011 Lookbook Preview

Here's a preview of Levi’s Made & Crafted Fall / Winter 2011 menswear collection. A a diffusion label from the Levi’s XX division, the upcoming collection has standouts including leather jackets, bags and accessories made in Italy. In addition, Cone Mills produced selvedge denim is also in the mix.  I also love the styling for the lookbook.

Enjoy the looks.

Levi's Sculpture by Ian McChesney

In celebration of Levi’s new water>less denim, this amazing installation is part of the Regent Street Windows Project.  British architect Ian McChesney has completed a sculpture at the Levi’s flagship store on London’s Regent Street.  How awesome.
 

 

Source: Curated

Levi's Fall / Winter 2011 Presentation

Levi's just dropped images from their Fall/Winter 2011 presentation in NYC.  From WaterLess to Workwear by Filson to Levi's new Commuter Cycling Series for men, there are definitely a lot of exciting things coming up for Levi's.  Can't wait!

Enjoy the images below:

Source: Por Homme

Levi's Chambray by Opening Ceremony Collection

Another collaboration between Opening Ceremony and Levi's!

This time is an eight piece collection working over Japanese chambray and lightweight denim - Four pieces for guys and four for the ladies!

Hmmmm....ANOTHER reinvention of the Levi's trucker jacket?!  I feel like I've had enough....

What do you think of the collaboration?

 

 

Source: Selectism

The Evolution of The Levi's® Trucker Jacket - Short Film

Not as iconic nor does it have the same heritage as the 501...the Levi's Trucker jacket has been getting a lot of attention from collaboration capsules as of late. From Opening Ceremony to Pendleton, and from Stussy & Neighborhood to Billy Reid, the Trucker jacket has been reinvented and retooled yet it still maintains the spirit and the essense of the original. In this short film, "The Evolution of The Levi's Trucker Jacket", Levi's shows us the origins of this classic piece and its evolution through culture and design throughout America and the world.

It's good to know your history.

From Levi's:

"First built out of heavy duty riveted denim in 1967. Later constructed from corduroy, leather and canvas. Lined with wool or sherpa for colder weather. Customized, cut-off, and worn-in by workers everywhere. The Levi's Trucker jacket endures. This year, Levi's collaborated with a selection of today's pioneering brands and designers to explore the iconic garment, building it in new fabrications, adding functional elements and tweaking the details. All jackets have been designed and hand built by craftsman in the USA. Although many purists would argue that the Trucker is best in the traditional rigid denim, then worn in over decades of hard work, these special edition jackets prove that there are still many more places to go with the Trucker."

Enjoy the film:

Source: Levi's

PENDLETON X LEVI'S GALLERY AT ACE HOTEL NYC

WISH I COULD BE THERE!

I've written about the Pendleton X Levi's collaboration many-a-times. Now, there's an exhibit surrounding the whole collaboration concept of the Navajo Nation. At the ACE Hotel in NYC. DEFINITELY GO SEE IT IF YOU CAN! JEALOUS!

Source: Selectism

LEVI'S NYC Meatpacking Concept Store...NOW OPEN!

Remember the post from a while back about the Levi's XX concept store in Japan? WELL, be jealous no more those of you who live stateside because Levi's just opened one in the Meatpacking district of NYC.

LEVI'S! I could go on and on about the heritage and my amazement of the brand, but I already have many times. So, I shall not gush anymore...especially today. It's Friday!

ANOTHER REASON WHY A TRIP TO New York is necessary at this point. I guess if I can't go to Japan at this moment, NY is only a 4 hour flight away!

More photos of the store below:

The new store is at:

Levi’s Meatpacking
414 West 14th Street
New York, NY 10014
Tel: 212.206.0774

From Hypebeast:

Levi’s® Meatpacking is a new, premium concept store. Inspired by its location, the 4,500 square-foot store is the ultimate expression of the Levi’s® brand, complete with an in-store concierge and tailor shop. Levi’s® Meatpacking offers an array of unique products including: Levi’s Vintage Collection (LVC), Levi’s® Workwear by Filson and the new Workwear by Pendleton® line, a finely-crafted capsule collection featuring the style and denim of Levi’s® and the authentic wool jacquard fabrics and craftsmanship of Pendleton’s iconic woolens.


Source: Hypebeast