Natural Selection Spring / Summer 2012 Video: Escapism In Denim

From British denim brand Natural Selection, their newly released Spring / Summer 2012 video.  Titled Escapism In Denim, this video takes us on an escape to Scotland with their new offerings.  Focusing on sun-kissed washes, rolled up sleeves, and braided leather belts, the looks are a relaxed yet elegant look at the simple, timeless designs.  In their words, it's an "elegant take on a return to basics."

Enjoy the video.  I'm definitely feeling the need to escape too.

Why Water Less™ Jeans - Interview with Levi's® Designer Video

Levi's Water Less™jeans is a pretty revolutionary concept.  Traditionally, getting a great pair of denim right is a combination of dry and wet processes, often using up a lot of water in the process.  In using resin and an Ozone washer, Levi's has found a way to reduce the amount of water used in the process (from 42 Liters per jean to just 1.5L!).

Levi's Designer Carl Chiara tells us the process behind the concept.  Lots to learn here, especially if you don't have access to a wash house/denim specialist.  Enjoy the video.

Stronghold Denim Video by The Forecast

The Forecast provides a peek into Los Angeles denim magicians Stronghold’s inner workings. I've always been a big fan of what Stronghold does and will definintely stop into their Abbott Kinney location when I'm there for First Fridays this week.

In the meantime, enjoy the video:

Source: Por Homme

Finding America : The Stronghold - VIDEO

"The Stronghold is an American heritage denim brand that takes its inspiration from the years 1895 to 1949. Originally, The Stronghold was first established in 1895 and became the very first denim brand manufactured in Los Angeles.


The company later died out and Michael Paradise took it upon himself to start a reproduction line, celebrating old world workmanship, selvage fabric and details of the original, to achieve a timeless style, fit and finish.


This short film below gives you all an introduction into The Stronghold and shows off some behind the scenes type footage of the jeans being made. We also get a few looks at his store in California, which looks really great in itself."

I strongly suggest that if you are ever in the Abbey Kinney area, to visit The Stronghold.  Easily one of the coolest shops on the stripe.  Everytime I'm in there, I'm tempted to buy, whether it's the custom accessories, denim, or the vintage eyewear.

Watch the video titled FINDING AMERICAN: THE STRONGHOLD to hear Michael Paradise speak about the brands and get a behind the scenes look at the way denim is (and should be) made.

Source: 189

Cheap Monday - Customized By Nature

Sweden based Cheap Monday scattered 30 pairs of denim around nature in three different locations last June as an experiment.  The results are 30 limited edition pairs of jeans, each individually numbered and customized by nature.  Dirty and worn out due to weather (sun, dirt, snow), each pair is unique and one of a kind.

Amazing concept!

Enjoy the images from the experiment.

Source: We Are Selecters

The Evolution of The Levi's® Trucker Jacket - Short Film

Not as iconic nor does it have the same heritage as the 501...the Levi's Trucker jacket has been getting a lot of attention from collaboration capsules as of late. From Opening Ceremony to Pendleton, and from Stussy & Neighborhood to Billy Reid, the Trucker jacket has been reinvented and retooled yet it still maintains the spirit and the essense of the original. In this short film, "The Evolution of The Levi's Trucker Jacket", Levi's shows us the origins of this classic piece and its evolution through culture and design throughout America and the world.

It's good to know your history.

From Levi's:

"First built out of heavy duty riveted denim in 1967. Later constructed from corduroy, leather and canvas. Lined with wool or sherpa for colder weather. Customized, cut-off, and worn-in by workers everywhere. The Levi's Trucker jacket endures. This year, Levi's collaborated with a selection of today's pioneering brands and designers to explore the iconic garment, building it in new fabrications, adding functional elements and tweaking the details. All jackets have been designed and hand built by craftsman in the USA. Although many purists would argue that the Trucker is best in the traditional rigid denim, then worn in over decades of hard work, these special edition jackets prove that there are still many more places to go with the Trucker."

Enjoy the film:

Source: Levi's

CAN'T FORGET - FIVE FOUR FALL / WINTER 2010 JEAN CAMPAIGN

Ooops!! Totally forgot to post FIVE FOUR Fall/Winter 2010 JEANS campaign images. But it's here now.

Starring Nick Lacy and DeVon Drakkar of Next Models...Five Four is reminding you that's it's time to stock up on denim....and hit the gym. Seriously, the abs on Nick Lacy...!!!

Here's a sneak preview. Check out more on the Five Four Blog!


Source: FIVE FOUR

P.S. HOT OIL!